Our extensive user research approach gives us essential insights into the features that users would demand from a product. To comprehend behavioral factors and enhance workflows, we develop user journeys and profiles of individual users.

We employ empirical techniques to increase conversions and ensure that critical user-specific actions, such as actions, menu items, and main navigation, are conveniently situated and recognizable, facilitating users’ completion of tasks on the website.

We conduct in-depth research to fully comprehend the project before producing a requirements definition document that thoroughly explains each requirement and helps the project stay on schedule.

To build a skeleton of the app that acts as the basis for the high fidelity mockup design, we develop wireframes for our applications utilizing programs like Sketch, Photoshop, as well as Invision, along with a few concepts of the high fidelity mockups.

To ensure a seamless development process, we build every product focusing on clinical effectiveness. We also fine-tune the user flows while giving our clients a sneak peek at what the result will look like using technologies like Invision and Adobe XD.

We perform user-centric evaluations to provide a user experience beyond appearance. With a precise understanding of users, tasks, and environments as the foundation, we also concentrate on functionality and usability to build a user experience.

To assess the usability of the finished product with actual users, we employ techniques like Concurrent Think Aloud (CTA), Retrospective Think Aloud (RTA), Concurrent Probing (CP), and Retrospective Probing (RP), site analytics, and A/B Testing.