Landing page relevance is one of Google’s primary considerations when rating your Google ad’s quality score (QS). A high-quality score allows you to compete with other ads with higher bids for the same keyword. So even if you’re on a budget, you still have a chance to...
The everyday business acquires new customers while it is more important to keep your existing customers happy. Therefore, your business needs to put some effort into retaining the existing clients. Having the current customer base is more important than acquiring a...
Instagram has over a billion active users every day, a vast engaged audience, and less competition than Twitter or Facebook. The platform allows every business with magnificent opportunities for promoting their products to a massive audience with less spending on paid...
Last Updated on 21-June-2021 The digital marketing trends of the future are largely built on the features we have seen in recent years. From influencer marketing to more niche topics such as micro-moments, each trend has been used effectively by marketers to grow...
Chatbots can’t possibly be human. They can, however, think and reply to questions in the same way that humans do. This is happening with text, which is gradually overtaking voice as the most popular mode of communication. Machines can now understand and reply to...
Building a goal-centric online presence for clients’ businesses by employing a full-funnel approach endows Markovate as one of the digital marketing service providers in Toronto at GoodFirms. About Markovate Incepted in 2015 and based in Toronto, Markovate is an...