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After a long day at work, imagine relaxing with your family while watching a terrific movie on a video streaming app like Netflix over a nice cup of coffee. But now that we have exposure to these programs on our mobile devices, the days of live viewing your favorite shows appearing to be rocket science are passed.

The new reality that meets the millennial’s demand of the moment is binge-watching. The Netflix service, attracting users worldwide, and also provides a great solution to modern people’s demand for staying hooked on something deserving of their attention.

Like other household goods, video streaming is becoming a standard in most homes. The idea of video streaming service has turned the personal theater, which was previously a luxury, into a need because of big players like Netflix.

How to create a video streaming app like Netflix?

To create a profitable, user-friendly, as well as secure application, an Android app developer like Netflix must follow a particular process. You may avoid the bulk of problems faced while attempting to design an application comparable to Netflix app by adhering to a specific set of steps.

Video streaming app key-steps

1. Niche down

Choosing what you want to broadcast through your application—entertainment material, fitness videos, or instructive films—would be the first and also the most crucial step. Unfortunately, an application containing the aforementioned is likely to fail for several reasons.

2. Establish your USP

Decide on your application’s USP before you begin, given the abundance of new apps available. An original idea might offer your application a welcome boost. Additionally, offering your consumers something unique might help you stand out from the competitors.

3. Choose the content’s availability

The core of your service is your content; therefore, decide what it will be:

  • For example, would you watch movies that various people sold?

  • Or would you create the content for your videos?

To cooperate with video distributors, you must get a license. Here are two approaches to deal with that:

  • First, make contact with the copyright holder.

  • Renting a legal movie from a reputable distributor.

4. Select the platform vendor

Choosing the right platform provider is crucial to your success. Be careful to conduct thorough research before choosing a platform provider. You should review your analytics, other facts, demographics, and more.

5. Select a monetization strategy

 The three models listed below are available for live video streaming apps like Netflix:

  • Pay-Per-View: In this arrangement, the consumer must pay for each video they watch. The most straightforward price structure is this one. This idea is perfect for a platform that shows boxing, wrestling, conferences, trade shows, and also other athletic events.

  • Advertising: Companies will pay you for posting their video advertisements on your site. However, your platform must be well-known and well-liked for this marketing strategy to succeed.

  • Subscription: Netflix and other platforms also use this approach of generating income by charging a monthly charge for access to a library of video material in exchange for a membership fee. You may put this monetization plan into practice, especially if you often add fresh video content to your website.

Want to learn more about SaaS app development? Read this: SaaS App Development: Process, Features And Benefits

Features of a video streaming app like Netflix

A program with several distinctive and important characteristics rises to the forefront.  A live streaming platform would typically need a particular set of features. among them are:

Movie streaming mobile app features

1. Registration and login

Your users would be able to sign up for the application and log in using this functionality. There are many other methods to achieve this, like using an email address, phone number, social network account, or even a username. This also has a feature for password recovery.

2. Subscription idea

Your subscription management strategy will depend on your company model. There are a few options accessible. Before needing a subscription to access the material continuously, one choice is to provide a free trial.

Another choice is to provide certain content for free and premium video content in exchange for membership. Live streaming app providers often offer three or more subscription categories, including monthly as well as annual plans.

3. Payment portal

The mobile app developers may earn from including a payment gateway where customers can choose various payment options. Therefore, giving customers the option to pay in multiple ways immediately lowers the application’s bounce rate. The most practical choices in today’s world are Braintree, Stripe, PayPal, and also RazorPay.

4. Multimedia player

A decent video player is one of the essential components. Your mobile app wouldn’t operate at all without this. The multimedia player should be designed to run on any platform and handle nearly all file types.

5. Watchlist

Users may add shows they want to view later using this crucial function. Users can save time later on by making the app convenient for themselves while looking for shows. Having this feature has a favorable effect on the user in a sense.

6. Screenshot restriction

One would need to spend money on a reliable screenshot blocker that would stop users from screenshotting or capturing the screen while the app is open to prevent theft.

7. Push alerts/notifications

With the help of this built-in function, the app may communicate with users by notifying them whenever a new video is played. As a result, the click-through rate and retention of push notifications for recommendations and new releases would allow both rises.

8. Multilingual assistance

You must prepare for the support of several languages if you want to draw customers from across national as well as international boundaries. Therefore, the software should be designed to identify the location and modify the language upon permission.

9. Screen mirroring

We don’t mind viewing movies and videos on the large screen, even if a mobile app might be convenient and beneficial. Therefore, providing a screen mirroring feature that users can use to link with a TV or laptop using Wi-Fi might be helpful. Through Airplay or the Google Cast SDK, this may be done rapidly.

Technologies Used- Breaking down the OTT App Architecture

Being an app that requires abundant technology and also an amalgamation of various technologies together, using some of them becomes essential to having a successful app like Netflix. Here is the break-up of the technology stack that a video streaming app like Netflix uses.

1. For Application & Data

  • Python
  • Node.js
  • React
  • Java
  • PostgreSQL
  • Amazon EC2
  • Amazon S3
  • Amazon RDS
  • Flask
  • Cassandra
  • Hadoop
  • Oracle
  • Amazon RDS for PostgreSQL
  • Presto
  • Pig
  • Atlas-DB

2. Utilities

  • Falcor
  • Urban airship
  • Amazon SES

3. DevOps

  • GitHub
  • Jenkins
  • Gradle
  • Apache Mesos
  • Sumo Logic
  • Express Gateway
  • Boundary
  • Vector

4. Business Tools

  • G Suite
  • Confluence
  • Ping Identity

Other than these, one must also think of investing in some more technologies to make your application successful. Some of which are:

  • 5G technology
  • Blockchain
  • Artificial Intelligence
  • Machine Learning

How much does it cost to create a video streaming app like Netflix?

You should be aware that adding features raises the price of developing an app. Other factors affect how much it costs to create a Netflix-like video streaming software.

  • In addition to the number of features, the pricing may vary. Therefore, you should research the hourly prices in various nations before hiring an mobile app developer.

  • The Android application development business’s tech stack will also significantly determine the pricing. App designs as well as project complexity are essential considerations for estimating development costs.

How does Netflix make money?

Since October 2020, Netflix’s market capitalization has been $240 billion. The company’s success is not primarily attributable to its offerings; it depends on how it markets as well as advertises those products. But by introducing new accessibility features, large businesses have leveraged the strength of their technology capabilities to enhance the user/customer experience. If we estimate how much money Netflix generates each month, we can see that its substantial subscriber base—which costs between $9.99 to $19.99 each month—is its primary source of income.

With an estimated 8.3 million paying subscribers worldwide, the Netflix network manages to turn a profit every quarter, ad-free.

To acquire and lawfully broadcast material, Netflix also works together to enter into agreements with a range of movie producers, authors, directors, and animators. Additionally, it works with service providers, which together help it succeed financially.

What are the factors that make video streaming app a grand success?

1. Availability

Regarding video streaming, iOS, Android, and Windows represent just the tip of the iceberg. People use various devices to consume information, including phones, tablets, computers, smart TVs, as well as gaming consoles. These gadgets come in multiple brands and have several distinctive design features.

This implies that your product must be adaptable and also developed with scalability.

2. Quality

An essential component of a top-notch video streaming service is video quality. This doesn’t imply that there shouldn’t be any problems in the code. Your continued success depends on user-friendly interfaces, intelligent view mechanics, a comprehensive group of data analytics to identify viewer preferences, as well as high-resolution films.

Why? Despite your app’s ability to operate correctly, who watches movies in 280p nowadays? No one.

3. Reach

Both streaming services and the internet have no restrictions. You should consider providing support for your product across various languages. Consider releasing several editions of your product according to the regional cultural expectations of your target market. For example, Golden is the predominant hue in China, where red is associated with death, so why not include it in your layout? Are your software support languages written, right to the left, spoken in many Arabic-speaking nations?

These kinds of minor details have the power to create or destroy your position on the international market.

4. Data reliability

A subscription-based business collects as well as maintains a lot of consumer data, including sensitive data like credit card details. Your data must be encrypted, and also your servers must be secured. There are other safety requirements for the login and profile displays.

Many experts recommend adding a vulnerability scanning engineer to the team if your budget permits it.

5. Buffering

One of the most remarkable web technologies to prevent buffering during videos is HTML 5. As a result, the transfer from the media source to the trans-coder and the end-user will be more straightforward. This is the kind of performance that stays essential for video streaming services.

How can Markovate help you with app development services?

Be it this or any other video streaming app development. At Markovate, we offer all of this and much more to make tech easy, accessible, user-friendly, and also remarkable for anyone who wants to support their business through table-turning apps. In addition, we create approachable apps using cutting-edge technology that helps you turn your vision into reality.

Markovate is a leading SaaS app development company. We’ve assisted several business owners along the way by serving as their technology partners and also  assisting them in realizing their product development ideas. Contact us if you have any questions or issues.


Although developing an app like Netflix might be challenging due to the many features, functionalities, and technologies, monetization also plays a vital role in this process. Therefore, the best action for such an app may be to select a monetization plan that can assist in growing your business. Furthermore, because a tech-driven generation is concerned with secrecy, privacy, and security, one should keep an eye out for different security aspects.

More specifically, SaaS apps have gradually dominated the sector due to rapid technology improvements. Business owners as well as other employees concentrate on staying on top of the latest technological developments.

Additionally, if you currently have a portal that broadcasts content, you may turn that into an application utilizing various techniques. Despite the dominance of OTT apps like Netflix, Disney Plus Hotstar, and Amazon Prime Video, entrants, still have plenty of room to create successful video streaming applications with the correct options and features.


1. What are the best streaming services?

HBO Max is one of the most fantastic video streaming service for watching high-quality video without paying for cable.

2. How does streaming work?

This is known as streaming when customers use Internet-connected gadgets to watch TV or listen to music. The multimedia file being streamed on the user device with streaming is saved remotely and sent over the Internet a few milliseconds at a time.

3. When did Netflix start streaming?

In January 2007, Netflix started its first streaming as Watch Now.

4. What is a video streaming application?

Thanks to video streaming platform, users may watch videos without installing them. Films, TV shows, YouTube videos, as well as live-streamed material are examples of streaming video content.

5. Which are the best video streaming apps?

Netflix, Amazon, and also Disney+ are some of the most widely used video streaming apps.

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