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Each business is unique. Your customer’s expectations are unique. Culture, demography, interests, & behavior builds up your audience. So, you need a proper go-to-market strategy for launching your product.

Building a Go-To-Market strategy early on lets you thrive & compete in the market. The strategy covers the WHYs and HOWs around transporting your product to a specific platform. The platform is your ultimate station, where all the potential customers are waiting for delightful onboarding & engagement. To achieve transformative growth, technology startups need to execute impactful planning & strategy.

Step-by-Step Go-to-Marketing (GTM)

There are a few essentials pillars that need to be included in the GTM plan:

1. Identify your target audience
2. Define your target customer
3. Determine your brand positioning
4. Define your unique value proposition(USP)
5. Identify your marketing channels
6. Build your financial model
7. Develop a marketing strategy

There are good reasons to address each in this sequence. Having an effective GTM Strategy ensures a successful product launch & provides the ability to adapt to any market change. Use our infographic as a handy quick guide for a highly effective Go to Market Strategy.

Market Strategy

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I’m Rajeev Sharma, Co-Founder and CEO of Markovate, an innovative digital product development firm with a focus on AI and Machine Learning. With over a decade in the field, I’ve led key projects for major players like AT&T and IBM, specializing in mobile app development, UX design, and end-to-end product creation. Armed with a Bachelor’s Degree in Computer Science and Scrum Alliance certifications, I continue to drive technological excellence in today’s fast-paced digital landscape.