Product Launch Agency

Exclusive Product Launch & Marketing

Product Launch Expertise

We identify your market, audience, as well as messaging and plan to set up your product marketing strategy for the leads to sign-up forms, and campaigns to acquire product users.

01. Market Research

We work on market research and also gather requirements to discover a marketing strategy that impacts your product’s success.

02. Identify Metrics

Our product growth experts identify metrics as well as KPIs to map out product growth.

03. Marketing Personas

Marketing personas research to explicitly target the users/customers.

We bring traffic to your product website, increase brand awareness through paid search campaigns and prepare a content strategy, and also set up an automated system to onboard and nurture new product users.

01. Wireframing

Our team set up and also build the complete wireframe for the product launch.

02. Proven Marketing Solution

From setting up content calendar, website content, as well as campaign setups to video scripts for explainer videos, we ensure you are all set to launch with a proven marketing solution.

03. Website Analytics

Our marketing professionals set up website analytics (Google Analytics, FB Pixel, Google Ads), provide email automation setup, as well as social media profiles set up.

Our marketing efforts influence both your product success and user feedback. We explicitly work with your team to improve your online reputation. Build hype of your product online to gain traction before it launches.

01. Ensure Online Presence

Our team launch your website to ensure an optimized online presence for both app users and leads.

02. Customer Relationships

We provide early access signups for users before the launch to build customer relationships.

03. Innovative Marketing Solutions

Our marketing experts specifically work on introducing your product to the market through innovative marketing solutions.

Our post-launch marketing of products focuses on user engagement as well as retention strategy. After the launch, we introduce your product through email marketing, content across social media and building traffic.

01. Users' Engagement

After the product launch, we ensure that the users' engagement is maintained through lead nurturing, ad campaigns as well as other essential marketing activities.

02. Manage Traffic

We efficiently manage the traffic through both social media ad campaigns management and Google Ads campaign management.

03. Maintaining Relationship

This phase is an ongoing process as it involves maintaining a relationship with your audience, leads as well as customers.

Our featured mobile solutions built for Enterprises

Featured Work


We built an internal app for FedEx to provide easy access to audit the deliveries by the ops team. The team monitored and visualized the route efficiency of the drivers. With our app, they are able to:

  • Optimize Route For Deliveries
  • Forecast Shipping Delays

Kraft foods

Markovate developed a software solution for Kraft Foods to streamline their operational activities, including product development, supply, and distribution. The solutions we built for them included:

  • Custom CMS Development
  • iFood Chatbot


For Dell Technologies, Markovate developed an interactive POC that recommended products, their cost, carbon footprint, and networking configurations for eCommerce transactions.

  • Recommendation Engine
  • Inventory Management


We have designed an MVP for Ford’s upcoming EV initiative. It was cloud-based connectivity, with downloaded software upgrades and an F-150 for the electric revolution..

  • Material Design Guidelines
  • Dark Theme


Using gamification, Markovate differentiated PepsiCo from its competitors. To accelerate brand growth across various touchpoints, our team also designed a beautiful, intriguing, and consistent interface for PepsiCo.

  • In-app Barcode Scanning
  • Streamlined Digital Forms


Our team developed a custom event parser that used a Kafka Message Queue to process millions of records during a live broadcast.

  • Event Analytics
  • Data Parsing


Our team collaborated with Trapeze and engineered a mobile product that significantly elevated the design and functionality of the application, delivering a frictionless customer journey.

  • Automated Runcutting
  • Interactive Voice Response

Featured Work

"Markovate has always stood out due to its consistently high professionalism and customer support standards. We recommend them to anyone looking for product development."

Edward Louis
Director of Technology, Trapeze

"Markovate has helped us build multiple products in the past. We definitely recommend them to anyone looking for product development."

John D
CEO, Aisle24

"Worked with Rajeev and Mansi both for Hawaii Revealed app development and launch. Excellent people with a thorough understanding of their business. Experts in providing solutions for scalability and product modernization."

George Thompson
Sr. VP, Hawaii Revealed

"In every sense, working with Markovate has been amazing. The experience & outcomes were excellent from conception to creation & throughout the evolution phase. We are grateful that we could find Markovate to assist us as our mobile application met our expectations."

Michael Sedigh
CFO, 3M Corporation

"Worked with Markovate and Mansi Takyar for our software launch in Canada. She has excellent business sense and truly added value to our product’s success. We highly recommend Markovate."

David Singh
VP Strategy and Operations, Kira Talent

"I recommend Markovate to owners looking to design a new product or planning to develop it. Their team is fully skilled in building mobile applications and web solutions. "

Lucie Lalumiere
President & CEO, Interactive Ontario

Market your product the right way

Product Launch: Common FAQs Answered

What will be your product launch activities?
Initially, we will use social media, paid search, SEO, website, automation, and email marketing to launch your product. After that, we will use data insights and also pair our marketing activities with growth hacking and aggressive experiments to improve the results.
What will be the critical activities involved during the initial engagement period?

Once we start working on Phase 1, we will create a 3-month marketing plan. We will prepare a strategy to outline marketing channels, promotional content, as well as marketing campaigns for all the phases. Our team will also discuss in-depth marketing activities and the plan after Phase 1.

What technologies do you work with?

We work on all the latest and advanced technologies which include both web and mobile app development.

  1. Web : PHP, WordPress, React.js, AngularJS, NodeJS, as well as Express.js.
  2. Mobile : iOS, Android, Ionic, Flutter, as well as React Native.
What is the overall timeline of product development?

Various factors influence the calculation of overall product development timelines. From product analysis, creation of use case templates, mockups, prototypes, UX and UI design phases, deployment and integration, etc. Finally, talk to us to know about your product development timeline.

Say Hello!!

After you get in touch with us, our technology consultant
will set up a Zoom call to discuss your requirements.