iOS Game Development: Introduction

Gaming is one of the most sought-after domains in the app industry. By the end of 2022, the number of active global mobile gamers will surpass 3 billion. This vast number signifies the demand for gaming apps and the amount of entertainment they provide to their users. Many people are glued to their phones because gaming apps can be highly addictive. They are a fantastic medium for socializing, as well as forming a community of fellow like-minded people. Businesses looking to invest in iOS game development to establish their brand and create a loyal customer base, as a hit gaming app can provide an excellent stream for continuous income.

iOS game development is thus being looked into extensively due to its high speed and performance compared to Android. According to the Apple App Store, approximately 295 thousand mobile gaming apps were available as of the second quarter of 2022, representing an increase of 2.61%.

For iOS app development for gaming, one can either do it natively using Apple’s default IDE XCode and the programming language Swift or build it using a gaming engine such as Unity so that the game can be developed according to both iOS and Android operating systems.

iOS Game Development: How Lucrative?

Developing gaming apps can be a tricky process and quite costly too. The average cost to develop an iOS game is approximately $28,000. Also, the chances of your gaming app being a success are slim due to the high competition in the market and the tendency of users to get bored of the app after some time. Gaming apps require constant innovation and integration with the latest technologies to give them an edge over the thousands of apps already available.

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When developers put their app on the App Store, Apple gets a 30% cut, and the rest 70% goes to the developer. Yet, the revenue generated by the App store is so significant that this figure does not make an enormous difference. Gaming apps can be lucrative if they succeed and return tremendous profits to the game development company.

For instance, Pokemon Go! Achieved the top spot in the US within its second week of release. This AR game became so viral that people worldwide went bonkers, and there was a frenzy of Pokemon Go! Fans step out on the streets daily to collect pokemon in groups or even at odd times. This generated an average daily income of $1,635,038, which enabled the company to gain massive profits and create a revolution in the field of gaming that wasn’t seen before.

How To Help Your App Rank Better On App Store

Even if you build an app that works smoothly and has a great storyline and excellent graphics, that still does not guarantee the app’s success; to be downloaded, it needs to be visible on the App Store and should be ranked at the top. According to Forrester, 63% of apps are discovered through app store searches.

Without this, generating revenue from the app is next to impossible. The rules and algorithms differ from the App Store if compared to, say, Play Store, and one needs to keep these factors in mind, too, especially in the case of iOS game development.

App Store Optimization (ASO) is necessary to help your app rank on the App Store and show on the top page amongst the thousands of other apps in the same category. This can be a determining factor for your app to become a hit.

Here are a few points that one must keep in mind to help your app rank better on the App store:

ios game development: Key points

1. Keywords

The App store puts special emphasis on keywords while ranking. For ASO, keywords are essential; relevant keywords are written in the description, the app title, the subtitle, and the keyword field, which convey your app’s functionality. Users generally search for a particular app by its theme or function rather than the exact name. Thus, it’s also essential to keep track of the latest trending words, especially when it comes to games, and incorporate them in the app title or description. As a developer, studying these keywords and adding them as required for ranking your app is essential.

2. Ratings & Reviews

An app with good ratings and reviews shows that the audience is enjoying it and has a definite benefit for your ranking. Users should be encouraged to leave reviews and share their positive experiences, giving the app a good image as well as encouraging people to download it. The App store also has the provision of resetting the reviews and starting from zero if the developers feel it can be improved by debugging or introducing minor changes.

3. App Title

One of the most important ranking factors, the app title should be short and crisp and convey what the app does, along with the necessary keywords. If it satisfies all these conditions, the visibility of the app increases, and more users will visit your app. The character limit for Apple is 30, so optimize your title and choose your words wisely. A catchy yet informative name and an appropriate subtitle can significantly help your app’s ranking.

4. Number Of Downloads

The amount of downloads your app has also affected its ranking. People must know about your app, visit it and then download it. A method of achieving this after the initial launch is heavy promotion and marketing, followed by constant ASO. This would keep your app in the public eye for a while, attracting visitors who might eventually download it.

iOS Game Development: Features That Can Boost Profits

1. To prevent the game from being outdated, regularly update it and add new features. This will help retain the users and give them the incentive to keep playing on and making in-app purchases.

2. Have a growth or success measure. Be it through a points system, a collection system, or a trophy system, features like this instill a sense of competitiveness in the player and encourages them to play more attentively.

3. An engaging UI is exceptionally crucial for a gaming app. The developers must keep in mind high-quality graphics, the right icons, and the optimum amount of creativity to deliver the best user experience possible.

4. Create a community-based competitive environment. This feature is essential as the players can compete against their peers and measure their performance against them, which fuels their motivation and urges them to do better, thus keeping them engaged for an extended period.

5. Integrating it with hardware such as AR/VR devices is a good idea for profitable games. It gives the app a unique edge and expands its scope while exposing the player to a new form of playing instead of just plain software mode.

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Additional Strategies

1. Create a compelling storyline that incorporates each user’s customized profiles. This helps to create an addictive environment and gives the player a purpose.

2. Develop a generalized monetization strategy that lures the users in. In-app purchases should provide multiple options for the user to pay. You could also advertise other products in your app or collaborate with different games for mutual benefits.

3. Focus on the developer’s expertise rather than creating a generic app with basic functionalities. Mobile game development is quite a complex process, and the developer needs to have deep knowledge about the genre in which they are making the app.

4. Create different game modes to avoid stagnant user experience. Different game modes enhance the challenges and make the game more interesting while keeping the users intrigued.

How Can Markovate Help?

Markovate, an iOS game development company, provides top-notch iOS game development services to help your business build the best app, keeping the latest trends and technologies in mind. We are equipped with skilled developers with good expertise in iOS development and Apple products, and we ensure that your application is developed according to the ASO.

Our team is with you throughout the whole process, from ideation to prototyping and finally maintenance, enabling you to focus on other aspects aside from technical to make your gaming app a big success.

iOS Game Development: FAQs

1. Is Apple good for game development?

Apple is great for game development in terms of writing the codebase, ease of action, and performance speed. It works great even under heavy loads and offers less compilation time.

2. Is there a game engine for iOS?

SpriteKit, released in 2013 by Apple, is a game engine for iOS. Its best-known feature is its integration with other platforms, such as macOS, tvOS, and watchOS.

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I’m Rajeev Sharma, Co-Founder and CEO of Markovate, an innovative digital product development firm with a focus on AI and Machine Learning. With over a decade in the field, I’ve led key projects for major players like AT&T and IBM, specializing in mobile app development, UX design, and end-to-end product creation. Armed with a Bachelor’s Degree in Computer Science and Scrum Alliance certifications, I continue to drive technological excellence in today’s fast-paced digital landscape.

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