Important: Facts About Mobile App Usage
Do you know that more than 42% of small businesses already have a mobile app? It is no secret that mobile app for business is becoming more popular as retail and marketing tools. Small local businesses are increasingly appealing to apps as smartphone and tablet apps proliferate – App Annie projects that customer app marketplace spending will reach $156.5 billion in 2023.
Mobile apps have become an integral part of our lives. We are equipped with dynamic mobile apps for almost every activity businesses can think of. Many companies use apps to enhance the client experience, including bars, restaurants, flower shops, hair salons, doctors, and other community-based commodities/services.
The numbers on the growth of mobile apps are as follows:
Market studies predict that by 2023, consumer spending on apps will have increased by 92% globally
By the end of 2022, there will be almost 12 billion mobile users worldwide.
In the next three years, it is anticipated that mobile app usage will rise by 57%
Future downloads of financial and technology apps will increase by 75%
Mobile app development for business is not just a trend but a brilliant way of becoming a part of a lucrative market. As a result, the customer base regularly engages. As an entrepreneur, it’s necessary to realize that mobile apps are an asset and are meant for all businesses aiming to grow. Finally, many small and medium-sized companies have already incorporated mobile apps into their business plan to acquire an ever-growing customer base.
Why Need A Mobile App For Business: 7 Crucial Reasons
A mobile app can help your business, from increasing sales to giving the brand more global visibility. Here are some of the main reasons companies should consider mobile app development as an integral part of their business plan:
1. Strengthening Brand Awareness
The days of businesses relying on business cards, flyers, and banners to enhance their brand’s perception are long gone. In this technologically evolved world, having a robust online presence is everything.
Customers and clients can become more engaged with mobile apps that use push notifications. Through the apps, SMBs can send notifications about new products and promotions to all users or specific groups. They can also carry out granular targeting with data like location and previous engagement history.
App notifications may help companies keep their brand in front of customers with the proper settings and setups. Strong brand recognition can aid companies in driving digital traffic, outperforming competitors, and boosting sales.
2. Create A Direct Marketing Channel
Apps perform various tasks: they offer essential information, prices, booking forms, search features, user accounts, messages, news feeds, and much more.
One of the significant advantages of having a mobile app is that it puts all the information businesses want to give their users at their fingertips, including any special offers and promotions. Businesses may quickly remind customers about their products and services whenever it makes sense using push notifications, bringing you even closer to a direct engagement.
3. Boost Sales
Sales directly correlate with customer satisfaction. Nevertheless, a rise in client satisfaction usually coincides with an increase in your business’s sales.
According to research, enterprises with apps experience higher customer returns and revenues. The Domino’s Pizza app is a real-world illustration of this. The first six months after Domino’s debuted its mobile app for ordering, delivery, and in-store pickup, their sales (exclusively in the UK) increased by an astounding 28%. More than 52% of their orders today are placed using their smartphone app.
4. Cultivate Customer Loyalty
Businesses that compete in very competitive market segments must work harder to build a loyal customer base. They can benefit from mobile apps since they boost referral rates and prospects for repeat business. They can also increase the adoption rates for new products and services.
Mobile apps make it easy for SMBs and their clients to communicate. Convenient communication encourages ongoing engagement, enabling organizations to track client habits and modify their marketing tactics over time. In this way, low-cost mobile apps can raise customer satisfaction levels.
A company can better predict both short-term and long-term growth when its client base is loyal. Businesses may fine-tune their offerings and provide products and services that their customers demand with the help of improved forecasting. Businesses may increase client loyalty through loyalty card systems, which customers can sign up for and manage on the app. SMBs can benefit from loyalty programs by attracting repeat business.
5. Data Mining
Tremendous opportunities for data mining exist in mobile apps. SMBs can use data analysis to discover customer trends and how they respond to marketing strategies. Additionally, businesses can mix data from the mobile app with data from additional sources like social media and direct customer encounters. Businesses can combine and analyze this data to better understand client interests and purchasing trends.
This data enables an enterprise to learn and improve its mobile product and provide an unparalleled customer experience.
6. Enables An Omnichannel Approach
Businesses can provide smooth cross-device shopping for their customers using an omnichannel sales strategy. Customers can make purchases with omnichannel access from any place. Because a mobile app enables customers to browse and buy products from their smartphones, SMBs can enhance their omnichannel experiences using it.
7. Minimized Expenses
In essence, mobile apps will assist in reducing the expenses a company would typically invest in for brand promotion. The requirement for a business to allocate additional funds for printing billboards, posters, brochures, flyers, and newsletters that would be sent to potential clients would be eliminated. It will cost a business more money to pay agencies to distribute these tangible documents efficiently.
The USA’s top mobile app development business incorporates alternatives such as push notifications, chatbots, keyword suggestions, pop-up messages, update alerts as emails, etc., in the branded apps to disseminate advertising information.
Planning Mobile App For Business: Considerations
Businesses in the following industries should consider creating the app first:
Car Business: App for rental, repair & maintenance, etc
Tourism: Searching for hotels and resorts, ticket booking, interactive maps, etc
Medicine: Apps for consultations, online medical appointment booking, calling a doctor, etc
Delivery services & Stores: Apps for product catalogs, orders, etc
Fitness & Beauty: Apps for Scheduling appointments, online registration, etc
A mobile app will allow taking advantage of all the benefits stated in this article if you are the company owner that operates in one of these niches. To improve corporate operations, it is also essential to assess whether it could be feasible to produce a product for internal use; businesses should view this as a necessity.
How Can We Help: Markovate’ Take
With that said, now that you have read about the numerous benefits of mobile app development for a business, what’s next? The next step is to plan the mobile app and determine what kind of app a business wants to develop, whether they wish to build an Android or an iOS app.
An experienced mobile development company can significantly assist if you lack experience in the development process. The company’s developers will assist you in grasping the fundamentals, keep you informed of the progress, and make recommendations for design enhancements.
To simplify things, get in touch with Markovate, a renowned mobile app development company, to help develop a mobile app from scratch. Our team of expert mobile app developers can help you choose the best solution in terms of mobile app development framework, design intuitive mobile UI design, and develop a mobile app that can cater to your target audience’s needs and result in brand growth and impact.
I’m Rajeev Sharma, Co-Founder and CEO of Markovate, an innovative digital product development firm with a focus on AI and Machine Learning. With over a decade in the field, I’ve led key projects for major players like AT&T and IBM, specializing in mobile app development, UX design, and end-to-end product creation. Armed with a Bachelor’s Degree in Computer Science and Scrum Alliance certifications, I continue to drive technological excellence in today’s fast-paced digital landscape.