Brand Engagement and Growth Through Gamification Strategies
We utilized gamification to set PepsiCo apart from competitors, fostering brand growth across multiple touchpoints. The initiative featured an engaging, aesthetically pleasing, and cohesive interface, elevating the PepsiCo brand experience.
Key Features
Dynamically Generated Quest System
The solution utilizes ML algorithms to design challenges that adapt to individual progress. It integrates goals with product usage for desired user behavior.
Cross-platform Loyalty Program
The feature uses a reward system spanning website, mobile app, and social media platforms, encouraging multi-channel brand engagement and boosts customer loyalty.
Interactive Brand Experiences
The solution leverages the power of AR for immersive storytelling and product promotion, fostering user-generated content and social media sharing.
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AI-powered Conversational Gamification
The solution offer frictionless engagement through readily available conversational interfaces.
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