Augmented reality is a dazzling technology that extends the capability of mobile apps on smartphones and tablets. By leveraging AR devices, IT companies can develop apps for diverse platforms and do more with hybrid app development.

Because 83.72% of users have smartphones (According to Statista), the Android app development company expects to benefit from this technology.

In the commercial world, augmented reality has changed everything. By allowing people to test products more creatively, it has narrowed the gap in product reliability, especially in eCommerce.

In this blog, we’ll discuss the role of augmented reality in mobile app development services as well as its importance in designing futuristic app solutions.

In fact, in the year 2022 and beyond, Augmented Reality has the potential to revolutionize the entire mobile app development domain.

What is the impact of Augmented Reality on mobile app development?

Let’s take a look at how Augmented Reality Mobile Apps are changing company and customer relations.

1. Enhancing the in-store experience

Customers can replicate actual-sized products in virtual trial rooms using augmented reality mobile apps, offering them a virtual in-store experience.

In the retail industry, AR mobile apps can save time and as well as effort by allowing users to try on garments in virtual fitting rooms.

Augmented reality software can also allow the retailer to display more inventory than they can physically handle. Converse, Sephora, and L’Oréal are some examples of augmented reality apps.

2. Location-based AR app

The geolocation data in mobile phones are used to deliver information about a specific location in a location-based AR app. With an augmented overlay, a user can interact with the world physically.

Customers can get an interactive tour of a city or identify where they parked their car in a nearby place with location-based AR apps.

3. Innovative eLearning Experience

The educational industry will undoubtedly benefit from AR technology. AR apps can help online education and e-learning become more dynamic and successful.

While interacting with their students, tutors can use virtual visuals or animations in real-time. This educational breakthrough has the potential to completely transform the learning experience. For example, ZooBurst and Chromville Science are two popular AR apps.

4. Increasing the value of online shopping

Customers typically check for demo videos or footage of unboxed things before deciding to purchase the same item.

Companies and brands can use augmented reality mobile apps to provide real-world depiction and configuration of their products. This will aid them in removing the possibility of skepticism and abandoned shopping carts.

5. Real Estate

The real estate market utilizes augmented reality business applications to their full potential. In fact, agents and real estate brokers are using the AR app to showcase the benefits of the property.

The smartphone app uses AR to provide a 3D view of the apartment or flat to potential renters.

6. Social media apps with a difference

Snapchat is one of the most popular augmented reality apps. As users spend more time on their mobile devices and hunt for fascinating apps, mobile app developers can leverage AR technology to create a unique social networking app that will ensure user engagement and success.

7. Increasing brand recognition

AR technology is assisting businesses in raising brand recognition. A corporation can gain an advantage over its competition by using AR apps to attract more clients.

The augmented reality app is a driving factor behind mobile app marketing since it helps attract new clients while also retaining existing ones.

What role does mobile app development play in Augmented Reality?

The growing popularity of augmented reality devices fuels the development of more complex mobile applications. As the industry is dominated by Android smartphones, several app development companies are taking advantage. According to Statista, AR has already begun to influence app development all around the world.

Various industries, such as land, money, and medical services, are asking for augmented reality mobile app development to aid them in their internal activities.

Furthermore, because the world of gadgets is controlled by Android and iOS devices, it is apparent that the AR application will need to function advanced with cross-platform development to broaden its usage scope.

Clients enjoy passionately associating with their product before purchasing it, and businesses are aware of this. As a result, they look for innovations and technology that will enable them to engage with their times and goods more incredibly with potential clients.

This is an area where entrepreneurs can find a way to differentiate themselves from their competitors. AR is thought to represent the following levels of client dedication and experience.

It could be a significant advantage in retail and eCommerce, as customers constantly look for a reasonable audit of things.

Further Reading: How To Plan A Lean MVP That Scales? (An Essential MVP Guide)

Benefits of Augmented Reality (AR)

The following are some of the advantages or benefits of Augmented Reality (AR):

  • It can help you save money by allowing you to test crucial circumstances in advance of adopting them in real-time. It can be implemented in the actual world once it has been verified.
  • The AR technology is very interactive and works in tandem with the real-time environment.
  • It can be used as part of a training program since it makes things more memorable and appealing to the eye.
  • It can be utilized by anyone, depending on the application.
  • Patients’ lives have been safer due to its utilization in the medical industry.
  • It improves real-world perceptions and interactions.
  • It blurs the border between the actual and virtual worlds.

What’s next in Augmented Reality for business?

According to recent research VR/AR market size 2024 | Statista, augmented reality’s worldwide worth could reach $162 billion by 2024.

The popularity of augmented reality gadgets is helping to drive the rise of smartphone apps. Because Android phones have such a strong influence on the market, Android app development company is likely to acquire a competitive advantage.

Around the world, augmented reality is becoming more popular and impacting mobile application development.

Several industries, including real estate, finance, and healthcare, are asking for augmented reality mobile application development to keep their internal operations running smoothly.

Customers prefer to interact actively with a product before making a purchase, and firms and enterprises are aware of this.

Further Reading: Think Of These Top 7 Common Security Threats For Enterprise Development


In conclusion, we are confident that this futuristic technology will assist practically every industry sector in the coming years.

As a result, the rise of augmented reality in mobile app development appears irreversible. This technology will soon become unavoidable in the development of next-generation commercial apps.

Our devoted and skilled developers at Markovate can combine current technology trends like VR (Virtual Reality), AR (Augmented Reality), and IoT (Internet of Things) in designing customized, enterprise-grade mobile app solutions.

Our meticulous attention to every element of the app development process, combined with our client-focused approach, has driven us to the top of the mobile app development company.

Augmented Reality: Frequently asked questions


1. What’s the difference between Augmented Reality (AR) and Virtual Reality (VR)?

Virtual Reality (VR) gives a truly immersive experience by blocking out the physical world using sensory devices such as headsets, whereas Augmented Reality (AR) creates a seamless blend of the real and digital worlds by superimposing digital components on top of the real world.

2. What are some Augmented Reality applications and examples?

Augmented reality has numerous applications outside of the gaming as well as entertainment industries. AR has already demonstrated its ability to tackle various commercial problems, ranging from healthcare to education to retail to industrial manufacturing.

Some real-life augmented reality applications include medical training, augmented online classrooms, job training, app design and prototyping, repair and maintenance, business logistics, immersive shopping, and providing tourists with an enhanced experience before traveling.

Here are a few well-known examples of augmented reality:

3. Should small and medium-sized businesses use Augmented Reality?

Yes, incorporating augmented reality into the activities of small and medium businesses can aid in a variety of tasks. You can give a fantastic client experience regardless of industry, develop a brand reputation, and run operations efficiently.

4. Is Augmented Reality (AR) useful in marketing?

Yes, by incorporating Augmented Reality (AR) into your marketing and sales strategies, you can differentiate yourself from the competition, increase engagement with potential customers, provide a unique immersive experience, meet changing customer needs and expectations, raise brand awareness, and increase ROI.

5. Is AR mean Metaverse? What’s the difference or relation?

The Metaverse is a simulated digital environment that combines augmented reality (AR), virtual reality (VR), blockchain, and social media principles to create areas for rich user interaction that mirror the actual world.

In the metaverse, technologies such as virtual reality (VR) and augmented reality (AR) are merged to create the sensation of virtual presence.

Free Product Development Newsletter

Join 22,000 other tech enthusiasts and get the best case studies, articles & videos straight to your inbox.