Any modern business competing in complex markets must embrace digitization. A responsive website is an integral aspect of every business’s digital marketing strategy.
With more than 57% of customers admitting they would not suggest a business based only on their responsive website, businesses must invest in intuitive, effective, and accessible apps.
Some of the world’s most well-known brands recognized the value of mobile apps and decided to convert their websites into mobile apps, or PWAs. Airbnb, Zillow, Dropbox, Google Docs, Starbucks, and so on are just a few examples. They have reached a larger audience and boosted their revenue due to this.
Aside from that, various figures show that mobile apps are more popular than websites:
According to Statista, mobile app revenue is predicted to reach 613 billion dollars by 2025.
Considering the statistics, this is the right time for you to convert a website into an app.
Making your existing mobile-friendly website into an app is easy to create a user-friendly application. We’ll walk you through a complete and comprehensive website to app guidance in the following phases.
Let’s start with the most compelling reasons for transforming web pages into apps:
What can your app do for you and your users?
A mobile app offers plenty of advantages. Check out these examples. You can do the following with an app:
1. Create a personalized and direct marketing channel
The first obvious advantage digital marketers gain when businesses go mobile is direct access to customer information.
You can improve your marketing efforts by using information gathered from user sessions and app access points. An app helps you distribute content to your users more effectively than other traditional marketing channels after marketers have all the data they require.
Here are some examples of how mobile app features enable this direct marketing approach:
- Push notifications: Push notifications have unquestionable power when it comes to mobile. On average, people who receive push alerts opt-in at a rate of 70%. The difference is obvious when compared to email marketing’s 5%.
- In-app clickthrough rates: Within apps, advertisements, calls to action (CTAs), and any other business-related aspect will always have a greater clickthrough rate. Push alerts are no exception.
2. Interact with your customers in a simple and quick manner
Consumers’ happiness is greatly influenced by how quickly and easily they can get information about a company. The speed with which support response can be the deciding factor between a lead and a conversion.
A dedicated mobile app could be the missing link in providing your consumers with the fastest possible communication.
A mobile app, as opposed to a website or other medium, is far more reliable, personalized, and convenient. Customers do not have to worry about losing track of their support requests since they can log in using their contact information.
Furthermore, your staff can easily access this information. This will allow them to serve their customers more quickly and effectively.
Aside from assistance, mobile device apps are excellent for soliciting and collecting consumer feedback.
Additionally, you can integrate a live chat option into your app as a bonus. Not only does this increase consumer satisfaction, but it also increases engagement.
3. Provide better customer service right away
As previously said, immediate communication with your consumer is critical for a positive customer experience.
Both the business owner and the client benefit from mobile app customer service in significant ways:
- Customers are given the option of self-serving: Including a smart, user-friendly help center in your app might be a smart method to assist your mobile users in finding answers to their questions as quickly as possible.
- Your total customer experience can be improved: The greatest method to provide excellent customer service is to ensure that there are little or no problems. Data from your app can assist you in identifying potential issues or inquiries before they arise for your customers.
A well-designed mobile app is always excellent news for customer service, regardless of how you look at it.
4. Get useful consumer insights
Without consumer insights, it’s nearly impossible to run a profitable firm in the twenty-first century. If you want to create a successful marketing plan, make sure it is based on actual customer behavior.
Your mobile app can be a trustworthy and useful source of user data.
Among the metrics that are frequently monitored are:
- Daily, weekly, and monthly users
- Users’ demographics such as age, gender, etc.
- Retention rates
When you want consumers to conduct a survey or fill out a questionnaire, you might provide prizes or rewards at other times. Your marketing weak areas and strengths become obvious fast after you scientifically assess the facts at your disposal.
5. Boost customer loyalty
Almost every successful company has a high client retention rate. It’s generally easy to keep a high client retention rate by providing outstanding value and ensuring that they’re continually satisfied.
Loyalty programs, on the other hand, are an excellent way to go the extra mile.
While having a loyalty program is a fantastic idea, many business owners miss the mark and create a difficult-to-join program.
Mobile loyalty programs can assist you in avoiding this typical blunder. Here are some simple ways to integrate loyalty programs into your mobile app:
- Offering personalized product recommendations on time: This will necessitate careful examination of user sessions. You can then make relevant product recommendations to keep them coming back.
- Offer app users instant rewards: You can use a point (cashback) system to give customers a percentage of their purchase back, among other things. These points can then be used to make additional purchases.
- Promote social sharing: Use social media buttons to encourage app users to share their positive experiences with your company and to raise visibility.
Essential considerations when converting a website to an app
If you’re working on turning a website into a mobile app, you’ll want to focus on this checklist of must-haves to ensure your mobile app development projects are successful. Before converting a website to an app, consider the following points:
Consistency & simplicity
No one likes looking at a cluttered screen. UI/UX designers who understand why white space is crucial for design must also know how to keep an app’s UI simple and consistent.
Mobile app designers use a straightforward approach to arrange each component exactly on the layout to provide seamless navigation. To keep the contents readable, catchy, and less complicated for app users’ eyes, limit the number of app screens to a few with a few buttons, blocks, and other components.
Another crucial part of customizing the appearance of your app is the usage of gestures when navigating or swiping through the screen. Instead of overlaying standard menus and icons over the layout, designers consider this particular function when converting a website to a mobile app.
UX design & screen patterns
The first impression is, after all, the last impression! The same approach applies to how designers alter the UI/UX design and patterns of a mobile app.
When it comes to modifying an app’s components, consistency and originality are essential. A website comprises several web pages containing a variety of visual features such as text blocks, buttons, pictures, videos, and more.
It may appear straightforward at first appearance, but moving these items from a website to a mobile app is a difficult task.
To deliver a mobile-ready user interface design with increased scalability across different screen sizes, it is essential to consider account screen sizes, resolutions, and other parameters.
Even though we have yet to discuss the reasons for converting a website to a mobile app, the compatibility of your dynamic mobile app will make you ponder the mind-boggling applications of cross-platform app development.
Modern web platforms, such as Progressive Web Apps (PWAs), are fully tuned to respond to various screen sizes and scale well with no navigation issues.
Unlike websites, where responsiveness is eventually lost, you may create a mobile app with faultless and scalable user interfaces to provide a fantastic mobile app experience regardless of screen size or device type.
To deal with screen-related challenges, you’ll need to follow several key mobile app architecture best practices when converting a website to a mobile app. Choose a few hand-picked features from your website to include in your mobile app at first, and then upgrade it later with extra functions.
Which approach is best: Native, Hybrid, or Web?
- How quickly do you require the app?
- The level of user experience you desire for your app.
- The number of features your app will require to function.
Above all, every method you use should be swift, responsive, and dependable. It’s critical to stay up with evolving user demands as they demand more from mobile experiences. Whatever app you create, keep the following in mind:
- Your API architecture should be able to access your content and services with ease and reliability.
- Instead of being a carbon copy of your website, a mobile app should be viewed as an extension of your brand.
- Always be aware of your users’ expectations and actions, and adjust when market conditions change.
Finally, it is critical to collaborate with an app development company that specializes in framework design and development.
Want to know more about Native vs Hybrid, read this: Native, Hybrid, or PWAs – Choose the Best Mobile App For Your Business
What are the steps to convert a website into an app?
There are six main ways to turn a website into an app, and we’ll go over each one and analyze why our website-to-app platform is the best option in most cases. Let’s get started.
1. Make a list of all the features that your app must have.
Before you begin the development process, you must decide the features you want to include in your mobile app. This will not only help you remain within your budget and calculate prices, but it will also give you an idea of what you need to build.
After all, it’s easy to become overwhelmed by the number of functions your app has to provide. Validating your feature list will assist you in creating a realistic vision for your native apps and verify that each feature is valuable to your audience rather than a showy bonus.
To convert a website into a mobile app, there are several factors to consider
- Focus on UX
- Gesture-based navigation
- Prevent ambiguity
- Hamburger menu
- Navigation and notification
2. Create your app with the help of a DIY app builder
This method is for folks who wish to construct an app but don’t have any coding skills and are looking for a low-cost option.
- In this arena, you’ll find platforms like Appy Pie and GoodBarber, as well as more specialized solutions like AppPresser that specialize in converting specific types of web pages to mobile apps.
- Standard apps can be created with the greatest technologies for specific ideas and services.
- They are convenient, but they necessitate extensive web features, and they look for pre-built templates and themes.
3. Code the mobile app (Native/Hybrid)
- You can start from the beginning to have a greater impact on every part of the user experience.
- As you are aware, your main web product is performing admirably and can be leveraged in the app project.
- By using identical milestones and checklists, you may reuse your design workflow for the mobile app.
- Throughout the development process and subsequently, you can make changes to your mobile application as needed.
- Because the organization is used to working together, feedback and updates will proceed seamlessly.
4. Create a user-friendly user experience design.
Your UX design is the most critical thing to address while developing your interface, aside from the core functionality of your app. What use is a mobile app if it can’t keep up with the responsiveness of your website?
If you can’t make your mobile app as mobile-friendly as your website, you might consider investing more in the responsive design of your existing website rather than establishing a new app.
5. Try out your app
As with any landing page, social media post, or email campaign, you should test your app before submitting it to the Google play store or Apple app store. This will help you to fine-tune the functionality of your native mobile app and solve any bugs or problems before your users notice them.
This will not only assist you in retaining users who may have deleted your app as a consequence of these issues, but it will also save your support team time from having to respond to customers who are having problems with your mobile app.
Even if you can’t solve all of the defects before going live, at the very least, you’ll be aware of potential concerns and can prepare your service team for these types of inquiries.
6. Submit your application to the app store
Once your website has successfully been transformed into an app, you need to publish your app on the App Store. Both the Android App Store and the Apple App Store take about three days to review your submission.
After your app has been approved, it should be available for download in the appropriate app store.
The secret to success is perseverance. Mobile app development necessitates a certain amount of patience. You must continue to believe in your idea and plans.
Shortcuts lead to short-term success, whereas hard effort and endurance urge you to join hands with success for the rest of your life.
So keep it simple, keep working toward your goals, set short-term goals, achieve them, and then move on to new ones.
You can contact us for assistance or guidance. We’ll be delighted to assist you.