Many businesses have benefited greatly from Progressive Web Apps since their release in 2015. They can provide extremely engaging user experiences while reaching out to new audiences. Large companies like Twitter, Trivago, Alibaba, and Walmart have reported doubled conversion rates and faster revenue growth than ever before.
According to the website cloudfour.com,
Flipkart’s PWA is responsible for 50% of new customer acquisitions.
Pinterest redesigned its mobile site as a Progressive Web App (PWA) and saw a 60% increase in core engagements. They also saw a 44% boost in user-generated ad revenue, as well as a 40%increase in time spent.
Ola’s mobile traffic has already increased by 68%.
Twitter Lite saw a 65% increase in pages per session, a 75% rise in Tweets, and a 20% reduction in bounce rate.
Tinder’s new PWA cut the time it takes to load from 11.91 seconds to 4.69 seconds.
These corporate titans’ PWA success stories are logically appealing to a variety of small and mid-sized organizations. Merchants can now give the same high-converting, app-like experience of a native app to a far bigger audience on the mobile web with the usage of Progressive Web Apps, making this a must-have solution for businesses of all sizes.
What do you understand by Progressive Web Application (PWA)?
Google employees coined the term “Progressive Web Application.” It is a set of development concepts rather than a particular technology or stack. The approach is guided by three important principles:
Regardless of the device or network condition, including offline status, a PWA is always responsive to a user’s request.
PWAs may simply be installed on mobile home screens thanks to the Web App Manifest. It offers the best of both worlds: no app store redirection and no fussy installations, but the ability to engage mobile consumers through a push notification. It is all contained within a web app that feels and looks almost like a native mobile app.
A PWA minimizes the number of “pogo-sticking” users—those who abandon your website when it takes too long to load—by using techniques including compression, pre-caching, code splitting, and progressive rendering.
Make sure to look at this Google entry for a more comprehensive PWA checklist.
What can Progressive Web Application do for you?
Taking advantage of PWA technology, web users can experience substantial enhancements to the web experience. Consider the following instances of how PWA can aid you as a store owner as well as a user:
As the owner of a website or an e-commerce store:
Increased organic search traffic
Increased user time spent on your website
Enhanced user experience
Cost-effective to create and maintain compared to native apps
Enhanced conversion rates
Your most devoted consumers can bookmark your app on their home screen
As a user:
A better, more seamless experience
PWAs are speedier, loading in a fraction of a second
PWAs consume a smaller amount of data
Access with a single click (add to your home screen as an icon)
PWAs are, in general, a new, future-proof technology. Google favours and promotes them, and some of the industry’s top names have demonstrated that they deliver breakthrough results.
Why are Progressive Web Apps necessary for e-commerce business?
Mobile traffic has already surpassed desktop traffic, accounting for 60% of all traffic. To give the greatest shopping experience and engage their audience, several merchants create PWAs for their eCommerce businesses.
Although PWAs are still a relatively new technology, many new businesses focus their efforts on their development. So, let’s look at why eCommerce businesses require PWAs.
1. PWAs improve SEO
PWA is easily discoverable by search engines because it is SEO-based. PWA content can be shared and rated by search engines such as Google and Bing. As a result, the web will bring more traffic to your eCommerce store.
2. Conversion rate boost
It goes without saying that a better user experience leads to higher conversion rates. Progressive web apps, as previously said, provide a better user experience, resulting in a considerable rise in conversion rates for organizations.
3. Installing the home screen boosts user adoption
PWAs offer a similar user experience to native apps. Installing progressive web apps on the home screen improves the overall user experience. PWAs can also be easily accessed by placing them on the home screen.
4. Increasing user engagement
Push notifications are sent to mobile devices by PWAs, exactly as they are by native apps. Businesses can reach out to their customers on their mobile devices in this way. This results in a really compelling user experience once again.
Features of Progressive Web App (PWA)
To make the pages adaptable to any device, PWA employs a responsive architecture. The web pages in this PWA make use of interactive layouts and visually appealing design to assist boost user experience across all platforms in an unobtrusive manner. PWAs were responsive due to their wide range of features. Here are some of PWA’s important characteristics that make it such a potential solution:
1. Search-friendly PWA
The content arrangement of a website is quite well-structured. PWA technology is particularly SEO friendly as a result of this.
2. Light & data-friendly PWA
Optimize the website so that it runs quickly and smoothly on mobile browsers. The website’s loading time is reduced to a minuscule amount. Cache data saves a few specific page dynamics that don’t need to be loaded every time you visit the page.
3. Add an icon to the home screen
It allows a website to create launch icons and put them on the mobile’s home screen. Even better, SMEs do not have to force visitors to download any apps. Even so, SMEs will have the same audience reach as native mobile apps.
4. Interactive web interface
With its dynamic user interface and intuitive layout, the PWA enhances the website’s user experience. It gives the impression that your visitors are using native mobile apps.
5. Content personalization
Cache memory allows you to save a webpage’s content and access it even if you don’t have access to the internet. The page loading time is reduced to a negligible amount as a result of this.
What are the benefits of Progressive Web Apps for e-commerce stores?
For eCommerce businesses, the benefits of PWAs are numerous. In addition to making online shopping simpler, PWAs will dominate and revolutionize the mobile e-commerce landscape for the reasons listed below.
1. Effective marketing possibilities
The search engines are tweaking their voice-based search capabilities in subtle ways. Therefore, sellers should also sharpen their skills. Despite being available on the app store, PWAs are a terrific SEO tool that a typical app cannot compete with. It is instantaneously searchable due to the fact that PWA is a native site.
2. Saves storage space and data
Users always save internet and data costs, whether it is critical for an eCommerce firm or not. PWAs are eCommerce businesses’ saviours in this regard. A PWA would only take up a few MBs of storage space in the phone’s memory, whereas an application might take up 50MB.
3. Increased user adoption
Users must first install a program before using it. This involves an extra step in internet shopping. As a result, the conversion rate drops. When PWAs are used, users need not download any apps. All they have to do is click on the website link and follow the instructions on the device’s screen.
4. Easy to maintain
Assume you need to create separate apps for the Apple and Google Play stores. In that situation, you may need to pay a significant amount of money to hire a developer for an extended length of time because an app requires constant monitoring, regular error corrections, and up-grading. PWAs, on the other hand, are cost-effective and may be upgraded by determining their requirements for different browsers.
The best frameworks for creating PWAs
‘Ahead of time compiler’ is a unique and clever concept that has been optimized for speed and security.
Injecting dependencies to improve code efficiency and modularity.
Although the Angular community is large, it pales in comparison to React. Because of its ‘Create a new React app’ generator, and other efforts to make PWA the new standard of the web, React is widely regarded as a first-class citizen in the Progressive Web App development community.
Good server-side rendering support is essential for producing a fun and interactive PWA.
Because it makes use of virtual DOM and many rendering optimizations, it ranks among the best in terms of performance.
More development flexibility.
To get the greatest results, it can be coupled with JSX and Typescript.
Due to Virtual-DOM, rendering performance has improved.
PWA’s main drawbacks in the e-commerce world
PWAs have a number of advantages for eCommerce, but they also have a number of drawbacks that should be considered before implementing them:
A Progressive Web App (PWA) is a hybrid of a website and a native app. As a result, its design and operations are quite difficult to create. You’ll need to know a lot about app development, coding, and web design.
PWAs do not have access to information such as social profiles, contacts, or media.
Caching is required for PWA, but it comes with its own set of problems.
Top 2 Progressive Web Application case studies
Aliexpress is a significant global online retail company that has been in operation since 2010. The organization sought to respond to the needs of mobile customers to give the best user experience possible as their mobile commerce platform grew tremendously.
The PWA effect
Aliexpress created a solution that met the needs of both web and mobile clients by selecting PWA. Aliexpress was able to overhaul its mobile presence, boost user engagement, and raise conversion rates because of the quick and dependable PWA.
In all browsers, there are 104% new users.
The conversion rate for iOS users increased by 82%.
Per session, time spent increased by 74%.
Trivago is a well-known hotel search engine that is available in 33 languages and assists consumers in finding the greatest hotel deals. As more customers switched to mobile, the brand realized how important it was to have a good mobile experience. The organization needed a way to give push alerts, offline mode, and shortcuts on the home screen.
The PWA effect
Trivago was able to construct an app without involving a large team of software developers by choosing the PWA option. They were able to design a simple user interface and add the app to the home screen for quick access.
Increased audience engagement by 150%.
The number of people that click out on hotel offerings has increased by 97%.
The average number of repeat visits has increased to 2%, up from 0.8% before the PWA.
As a result of the rise in mobile phone usage, technology has revolutionized the way we surf. Our desire for a more engaging user experience, faster load speeds, and simpler access to information is growing at a rapid pace.
As a business owner, you can’t ignore the impact of native applications’ immersive experiences mixed with PWAs’ internet accessibility. As a result, you can’t afford to put off using Progressive Web Apps any longer. Whether you want to go all-in on PWA development or just start small with Push Notifications and “Add to Home Screen,” having a PWA strategy in place for your company is crucial.
If you’re looking for a reputable Progressive Web App development company, Markovate should be your first choice. We can design PWAs that boost the conversion rate and sales performance of your eCommerce business. Because of the established work experience in this industry, our specialists can create a superb Progressive Web App that will deliver a fantastic user experience for your customers.