In the beginning stages, many startups struggle with implementing a customer acquisition strategy. However, this is a vital component, since few people are familiar with your products and services, much less your brand. Not to mention in the last five years, the cost...
For the first time since the creation of mainstream social media platforms, the number of American users with at least one social media profile decreased in 2018. People are choosing to leave social media platforms for many reasons, from the platforms’ negative effect...
From the app store icon size to the screenshots, images play an important role in marketing an app. Using the correct dimensions for app screenshots seems as though it would be a straightforward task, but there can be some confusion over the correct app store icon...
Recently Google has announced that they are taking away the Average Position metric from Google Adwords. In its place, they have bought in Search Top Impression Rate and Search Absolute Top Impression Rate. According to Google, these metrics are a better way to...
Visual content rules the social media world. Your brand’s image has become one of the most important tools for conveying your message to potential customers online. Uploading high-quality social media images can make a world of difference in making your brand appear...
Big changes are coming to the Blockchain and cryptocurrency world. Social media giant Facebook is entering the space with its Libra cryptocurrency coin in 2020. Libra will let users buy products or services online or send money to people around the world with nearly...