Are your blog posts struggling to engage your audience? Instead of comments and shares, is your content sitting online gathering pixel dust? If no-one is reading your content, it can be quite disheartening, and it may seem like there’s nothing you can do. To help you...
If you are a huge Harvey Specter fan like me, you probably remember the lawsuits and dialogues, which I am going to mention in this article. You will learn how Harvey Specter from the famous series Suits used some of the following Influencer marketing strategies to...
When it comes to establishing a new business, utilizing the internet can allow you to bypass a lot of the problems you might face if you had to establish a traditional brick-and-mortar store. However, setting up a business online can still require a lot of work to...
When you are managing paid campaigns, there are moments where you have to make quick decisions based on your campaigns’ objectives, budget, and target cost per conversion or cost per acquisition (CPA). However, in order to be effective, it is important to take all...
Google AdWords bidding cannot be static; therefore, a single bid amount is not accurate for everyone. Several factors can help you set an optimal bid for your campaign keywords. In this article, we would like to share the most common factors we use at Markovate to set...
The digital marketing industry has its own jargon, which can be confusing to navigate if you’re new to these 35+ PPC terminologies and acronyms. What follows is a list of common pay per click (PPC) terms and their definitions, especially in regard to running...
