What is the common link between apps like Facebook, Amazon, and Uber? They are nearly perfect in their nature. People tend to assume that any application with a unique offering will also succeed since mainstream applications have been successful.

Over 25% of apps are only used once and are never used again after they have been downloaded.

The failure of apps to provide a smooth UI and integrated UX is one of the leading causes behind this. MySpace, which flopped severely before Facebook took over the globe, had a dreadful user interface. Four Square, despite providing a similar service to Yelp, failed to catch on.

It’s no longer a differentiating factor to get the foundations of app design correct. If you cannot provide it, then you will experience customer churn. UX Cam estimates that 91% of people who are not satisfied with a product or service abandon it.

Nevertheless, if you want to get them right, you must fully understand the aspects. Developers and business owners, for example, often confuse the words user interface and user experience.

What characterizes a great user experience (UX)?

Having the appropriate mindset when developing an app with excellent UX is essential. You must seek to benefit your users from the start if you want to create a great user experience. Design thinking is the most effective strategy for creating a great user experience.

App developers must first conduct market research to determine the target audience’s behavior, unmet needs, and desires. This aids in the development of a digital product that buyers actually want. Creating a faultless user experience begins with a value-based product concept.

The next step is to learn about the app’s business strategy and how it fits into consumers’ lives. Decisions on whether to use a free, premium, or freemium model may be made at this point.

What characterizes a great user interface (UI)?

The user interface design is the first thing a user sees, even if the UX isn’t immediately apparent. That implies it will have an instant effect on how they view the app. The UI designer’s job is to make the interface more brand-friendly. Finally, user interface design uses visual cues to assist users in navigating the interface.

A good user interface should include the following elements:

  • Consistency

It’s critical to keep your UI consistent throughout your program so that users can detect usage patterns. Users can apply what they’ve learned about how particular portions of the UI work to new regions and features.

  • Responsiveness

An excellent user interface should not lag or feel slow since it should never feel sluggish. Giving users feedback as they load the screen will improve the user experience because they will be kept updated with what is happening. You may, for example, give purchase confirmation or inform them that their data is being processed.

  • Clarity

By using language and graphic design to make everything plain, the interface prevents ambiguity and uncertainty. Mobile apps with decent user interfaces don’t usually require significant onboarding to show the user how to use the program.

  • Aesthetics

While it is not required for a user interface to be excellent in order for it to perform correctly, making it appealing will make the app more engaging.

  • Familiarity

Many consumers like to see familiar elements, such as buttons or call-to-action buttons. Standard symbols, icons, or colours that communicate a message, such as red for leave or delete, are examples of familiarity. Even if it’s someone’s first time using an interface, certain elements may be recognizable.

Understanding UX and UI: What’s the difference?

1. UI deals with the appearance and functionality of a product’s surfaces, whereas UX concerns the users’ path to solving an issue.

Understanding the user flow is the focus of UX, also known as experience design. It focuses on finding and resolving pain points.

  • It is easier to focus on user goals if you create defined personas that identify your audience. This indicates that your software’s user experience (UX) is primarily concerned with how people interact with it.

  • This usually entails looking at analytics data or giving people specific tasks to see how they engage with a product.

UI, on the other hand, is primarily concerned with the appearance and functionality of surfaces.

  • A user interface designer will build a visual language that includes particular standards for button and icon positioning and sizing.

  • They’ll also guarantee that your app’s style is consistent by adding bespoke components like animations and transitions to highlight critical views.

  • The ultimate goal of UI design is to develop a user-friendly interface that people will like using.

2. UX design is concerned with the overall picture, whereas UI design is concerned with the specifics.

Were you aware of this? In 2021, over 230 billion mobile apps were downloaded globally, with the number predicted to rise to over 350 billion by 2025.

The total experience that consumers have with a product, both positive and negative, is the focus of user experience design. This means it focuses on big-picture issues like “How can we make this operate better?” It also ensures that the demands of the users are satisfied at all times.

UI design optimizes components and functionalities based on their visual impact while also seeking to suit user demands. As a result, it is more focused on the “What” and “How,” whereas UX is more concerned with the “Why.”

3. A product’s user experience (UX) is usually the first step in its development, followed by its user interface (UI).

UX design is a team endeavour that necessitates tight collaboration between designers and other stakeholders such as app developers, business analysts, content strategists, and marketers.

This stage sets a vision and ensures that all stakeholders understand the material design standards.

UI design is a collaborative process as well, but unlike UX, it happens after the product’s significant aspects have been decided. Wireframes and other graphic elements for prototyping are created during this stage.

While both UX and UI are essential aspects of a successful app design process, they are not meant to be used separately.

The UX and UI teams will be involved, for example, if you’re creating an app’s home screen interface.

The user’s journey will be mapped out by the UX team, including where they will click or tap to progress through each phase of their job flow. The user interface team will design the tools that users will need to perform those actions, such as a search bar and a back button.

4. UX design is more concerned with helping users achieve their goals and enhancing product performance, whereas UI design ensures that the product’s visual aspects contribute to its functioning.

The goal of mobile UX design is to assist users in completing daily chores. This relates to the user’s ability to traverse the product and accomplish their objectives swiftly and efficiently.

Users may effortlessly complete activities because of UI design aspects like space, contrast, positioning, layout, and color choice, which assist them intuitively. These factors combined have an impact on whether users can quickly and accurately determine what activities they can do within the mobile application.

5. The UX designer is responsible for the more cognitive portions of the design process, whereas the UI designer is in charge of the more tactile elements.

The idea components of the design process are the responsibility of the UX designer, also known as an interaction designer.

The Function of UX Designers:

  • They contribute their knowledge to the design process by creating wireframes, personas, user flows, and other documentation.

  • To ensure that user needs are addressed, they usually collaborate closely with product managers and engineers.

UI designers, often known as visual designers,

The Function of UI Designers:

  • They’ll make content templates and guarantee uniformity with colors, font, and iconography.

  • They’re in charge of the design process’s more practical aspects.

UX/UI features in mobile App design that work

You must find the right mix between UI and UX to generate organic traffic to your business app while also keeping customers engaged with an engaging app experience. With that stated, there is a long-standing dispute about what it takes to create an ideal mobile app design — while some advocate for an appealing UI, others, such as Apple, prioritize app simplicity.

Here are some of the most important aspects of good UI/UX design that will help you create a versatile and user-friendly app:

1. User-Centric

A variety of essential app features and characteristics, like the touchscreen, are included in every user-centric mobile app design.

According to Apple, giving a button a 44-pixel square makes it easier for users to touch it. Using the specified finger size for tapping makes it easier for users to click on the correct button without accidentally touching another. It also makes switching simple for them.

2. Prioritize speed

Speed is a crucial part of any mobile app design since it allows businesses to send a message to their consumers that they respect their time. The longer it takes for an app to load, the fewer people it will attract. Direct your mobile app developers to produce a visually appealing yet functional mobile application that loads quickly.

Furthermore, sending messages through alerts is the most excellent way to advertise a new service or update consumers about a current app process. This strategy not only saves customers’ time but also allows you to reach out to your target audience much more quickly.

3. Standardized elements

The usage of basic, traditional mobile app design features such as buttons, colors, icons, and symbols helps consumers feel more at ease when using the app.

Creating a sense of familiarity is vital since it encourages users to spend more time with the app, allowing you to get the most out of it.

4. Create naturalness

In order to create a natural-looking app, request that your mobile app design company use compelling UI features like toggles and buttons.

Gradients and shadows are trendy among mobile app developers for creating eye-catching 3D forms and buttons.

5. Maintain simplicity

Make sure that any other app elements, whether written or visual, are straightforward and easy to grasp, in addition to using standardized responsive design features. Your UI/UX design is broken if your users need a manual to figure out how to use the program.

The simple and intuitive UI gives consumers confidence in the app’s functionality and allows them to utilize it without difficulty.

The ultimate user interface/user experience case study

The top two user experience case studies that every designer should research are listed below.

1. Tito Taglish: designing a language learning app

Tito Taglish Tito Taglish

According to user research, young Filipinx people who aren’t fluent in the Filipino language want to learn Taglish, a hybrid of Tagalog and English that is widely used in the Philippines. Despite the existence of popular language learning programs such as Duolingo, these platforms do not provide any Filipino language options.

Tito Taglish built and constructed a responsive website and prototyped a mobile app to inspire young Filipinos to learn Taglish, despite a significant market gap.

2. GnO Well Being

Mobile App Design GnO Well Being

GnO Well Being is a creative illustration website that exhibits and offers a weighted designer blanket that aids in getting a good night’s sleep, which is the first step toward better health and a better life. This example is much more than just a great UX case study.

In addition to UX design, it provides insight into a variety of other critical design challenges, such as the logo, custom graphics, website pages, interactions, and so on. There are numerous ideas here that you might use for your own projects.

3. IncQueryLabs


This case study is distinct in that it focuses on a user experience evaluation rather than a product design. IncQueryLabs creates software toolchains to help clients achieve higher quality, faster time to market, lower development costs, and break vendor lock-in as part of their industrial digitization ambitions.

The major purpose of the UX expert evaluation was to figure out what causes low conversion rates and why people leave websites.

4. Perfect Recipe

Mobile app design

Perfect Recipe is a smartphone application that allows users to search for and purchase ingredients for various dishes. An overview of the complete UX design process is provided in this case study.

Many facets of the process are covered, including product customization, difficulties and solutions, animated interactions, and other interface features, as well as some very inspired ideas.

Want to learn more about UI/UX case studies, read this: TOP 10 Most Interesting UX / UI Design Case Studies


The market for mobile device applications is quite competitive. Any product you are considering developing will already have a similar brand in use. Small changes, additions, and developments here and there will set your software differently in the market.

As the leading mobile app design company, Markovate can assist you in making your imprint in the industry with your application. This is something that our professionals have done numerous times. We have different UI and UX professionals on board to help you realize your idea. To learn more, please contact us.

Free Product Development Newsletter

Join 22,000 other tech enthusiasts and get the best case studies, articles & videos straight to your inbox.