Websites dominate the way we interact with the Internet in today’s times. Unsurprisingly, there are more than 200 million active websites worldwide right now! Almost every business, startup, or enterprise wants to create a website to interact with its users.
The first thing anyone notices when they click on one is how it looks, how well it functions, and how it caters to you. Web design is the process that looks after the overall look of the website and how it can promote the company’s message best and ensure a smooth user experience overall.
Web design elements: An Overview
Multiple elements need to be taken into consideration while designing a good and viable modern website design:
1. Unique and consistent typography
Typography refers to the font that is being used while displaying content. One must remember that the font should be attractive, simple, and unique. It should be eye-catching enough to keep the user engaged and add a quirky note to the website to make it more personalized.
Selecting two or three fonts that complement each other and are used throughout the design is a good idea. It helps to give a clean look to the website and makes it more organized. The size and color of the font are also essential factors that should be kept in mind.
2. Hero image
The hero image, the full-screen image on the homepage that a person sees when first opening a website, is a crucial design element. It can be a good eye-catcher and help highlight the text and heading more. A good hero image is simple yet bright and manages to attract the user to the content on it. It gives a good impression and freshness as soon as the website is opened.
An essential element that needs to be ensured while designing the website is how it works on screens of different sizes. The original design of the website should not be affected. If the design is not responsive, the elements might become all over the place if the website is viewed on a smaller screen. This would disrupt the look and experience the team wanted to deliver and push customers away.
4. Hamburger menu
This type of menu is a trend used in most modern websites. Hamburger menus are used to optimize the screen space and reduce the content on the website, to present it in a more organized way, making it look cleaner. It is usually on the top, denoted by three parallel lines.
5. Use of visuals
Bold images put together in an orchestrated manner give your design the kick it needs. Without images and just text, it would become dull. Relevant images and appropriate content can help grab the user’s attention significantly. High-quality images allow you to tell your story and add a unique spin to your web design.
6. Dynamic objects such as animations/videos
Interactive objects such as animations and videos can give you an edge over other designs. Modern web designs are well equipped with facilities to help you run these smoothly. Integrating moving elements is a significant factor for a satisfying user experience, as they bring life to the website and intriguingly engage the users.
One of the main elements of modern web design, minimalism, is based on the principle that “less is more.” It believes in giving the website a clean look and not using too many elements or complicated designs. The user is greeted with a fresh look where everything is readily on display or for interaction and helps them to browse the website seamlessly. It optimizes white space, making it more airy and streamlined while giving users breaks.
8. Cross-browser compatibility
One must ensure that the website is browser-compatible and works the same way on all browsers. Some elements are hard coded and might behave differently when the website is run on a different browser. The design team needs to ensure that the website works smoothly on all kinds and that all the elements are displayed the same way.
9. Color scheme
The color scheme highlights the overall look and design of your website. Choosing a relevant and complementary color scheme is essential for setting the mood of your product/service and developing a good UI. The user can navigate more smoothly, look at the highlighted parts, and also plays a huge factor in influencing the minds of the people.
How a user can navigate a website is essential for providing a good user experience, and designers need to make it as convenient as possible. There are multiple links and pages on a website that the visitors should be able to switch seamlessly. Each section should be interactive while scrolling down or hovering over an image.
Further, Read: Top 7 Dreadful Website Redesign Mistakes You Should Avoid
Benefits of an effective web design for your business
1. Good first impression
Web designs create a first impression that helps determine if the user would like to stay and learn more about your service or go to a competitor’s page. The website offers a glimpse of what you do, but it takes only a few seconds for the user to decide if they want to continue with your product or not.
An effective web design ensures that the user is intrigued, engaged, as well as impressed by the product you’re offering. It helps to create an excellent first impression if the website is designed well and builds a loyal visitor base.
2. Gives a competitive edge
It’s a competitive market, and websites give you the edge you need to showcase yourself uniquely. Good web designs will help your website to stand out and eliminate competition while keeping it professional. It gives you a distinctive brand identity, which convinces the customers why they should choose you.
Generate a decent amount of traffic (i.e., only possible when your web design is super effective). You might be able to create some revenue through ads or visitor interaction. Developing and designing websites is also not very expensive, as once it’s built, it has a few changes here and there over many years.
4. Improves search rankings
An effective web design uses SEO which helps your website to rank higher on pages. This helps give your website the spotlight it needs and helps it reach the right customers who are looking for something similar and are thus surfing on the Internet for resources.
5. Creates a brand identity
Everyone is looking for something out-of-box, something different. Your website can help showcase your product’s consistency, service, and values and how you are better than others in the business. Websites with good designs can help you create strong branding, converting you to a loyal customer base.
Web design trends
Mentioned below are a few of the trending designs which have gained popularity in the web development market nowadays:
- Typographic hero images: The content is weighted and carries the message, instead of the images
- Scrolling effects: Animations triggered by scrolling actions; making the website more interactive
- Handmade graphics: Incorporating DIY art as well as images; scribbles, doodles, paint, messy font
- Cinemagraphs: Eye-catching GIFs moving on a continuous loop immediately grabs the user’s attention.
- Text-only: Relies on dynamic effects and content, instead of using tons of static images
Is your website design making the right impact?
Your website designs should reach the right audience as well as create the desired impact that you intend to make. It’s essential that all of the factors, as explained above, are kept in mind while designing a website. If you are not getting visitors, you are receiving negative feedback, or if you are not able to connect with your visitors, then it means your design is faulty somewhere.
At Markovate, we try to ensure this does not happen. Being a website design company, we help strengthen your brand, customize it as well as help you stand out. Our team is with you throughout to develop the best strategy for you to build attractive as well as exclusive websites, incorporating the latest design trends. We understand the importance of a good design and what it can do to your business, and we prioritize the user experience first!
1. What is the purpose of web design?
The purpose of web design is to understand the website’s functionality and intent and help create it to attract potential customers.
2. How can website design help your business?
Website design can give a significant boost to your business, generate revenue, build trust with the audience and also help to market your product in a professional manner
3. What is the essential thing in website design?
The most important thing in web design is the presentation and balance of your content and visuals.