Hawaii Revealed
A mobile app based on the US best selling Hawaii guidebooks.
Hawaii Revealed a.k.a Wizard Publications launched a new app for their guidebooks readers.
Their primary goal was to promote the app, increase downloads, and create brand affinity. In addition to that, they also wanted to increase their guidebook sales on Amazon in addition to Barnes and Noble.
Markovate worked with Hawaii Revealed stakeholders by consulting them about various marketing channels. We also helped them with automation. Within a three-month period, we increased their book sales and were able to get over 40,000 downloads for their app.
Marketing Solutions provided by Markovate
Increase Sales
Growth
Stratergy
App
Downloads
Community
Building
01
Conversion Optmization
We followed the traffic data using analytics tools and created a conversion flow for their website. Next, we updated the navigation and website flow to enhance user’s journey to increase purchases on the pages that could convert the most. We also optimized marketing channels to increase awareness for their books and app.
02
App Marketing
In order to generate buzz before their launch, we promoted their app for both releases. What’s more, Markovate also created promotional videos for their app and published them on social media. The organic and paid promotions resulted in 3,000 new subscribers before their beta launch as well as over 10,000 downloads within the first few weeks of the app’s launch
02
App Marketing
In order to generate buzz before their launch, we promoted their app for both releases. What’s more, Markovate also created promotional videos for their app and published them on social media. The organic and paid promotions resulted in 3,000 new subscribers before their beta launch as well as over 10,000 downloads within the first few weeks of the app’s launch
03
Growth Hacking
We continuously optimized the current website with new design elements, content, and pages to improve web conversions. We used multiple web hooks along with integrating relevant marketing tools to increase traffic, sales, and subscribers.
“Markovate has provided an extraordinary help in growing traffic and users of HawaiiRevealed.com. Within a short period of time, we have seen a great increase in our numbers. The team is highly talented and dedicated.“
George, Thompson, Vice President, Wizard Publications
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