25 PPC Glossary - Markovate
Markovate

PPC: 25 PPC Glossary You Need To Know

  25 PPC Glossary You Need To Know The digital marketing industry has its own jargons, which can be confusing to navigate if you’re new to these 25 PPC terminologies and acronyms. What follows is a list of common pay per click (PPC) terms and their definitions, especially in regards to running advertising campaigns on […]

Landing Page vs Website - Blog
Mansi Takyar

Do You Need A Landing Page For Google Ad Campaigns?

  Do You Need A Landing Page For Google Ad or Paid Search Campaigns? This is one of the most common questions asked by our customers. Unfortunately, some of the most reputable agencies simply respond by saying, yes! These are the five situations we usually consider before we advise our customers to use a landing […]

Reduce Cost Per Click - Blog Post
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What should be the Max CPC of your keyword in Google AdWords?

  What should be the Max CPC of your keyword in Google AdWords? Google AdWords bidding cannot be static; therefore, a single bid amount is not accurate for everyone. Several factors can help you set an optimal bid for your campaign keywords. In this article, we would like to share the most common factors we […]

Reduce Cost Per Conversion with AdWords Filters
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4 Ways To Reduce Cost per Conversion in Google AdWords

  4 Ways To Reduce Cost per Conversion in Google AdWords When you are managing paid campaigns, there are moments where you have to make quick decisions based on your campaigns’ objectives, budget, and target Cost per conversion or cost per acquisition (CPA). However, in order to be effective, it is important to take all […]


 

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